Kerala Tourism has struck gold at the Pacific Asia Travel Association awards in recognition of its trend setting marketing initiatives, which have boosted the state’s profile as a must-visit destination.
Kerala Tourism has struck gold at the Pacific Asia Travel Association awards in recognition of its trend setting marketing initiatives, which have boosted the state’s profile as a must-visit destination.
“Winning two awards at the highly influential PATA awards is a tremendous feat. It reflects the success Kerala Tourism’s cutting-edge marketing techniques have had in elevating the state into the top-tier of coveted destinations for the inbound tourism market,” Tourism Minister A C Moideen said. (Reuters)
The two gold gongs for ‘Marketing Media’ are in the categories of ‘Travel Advertisement Broadcast Media’ and ‘E-Newsletter’, which were clinched by the successful ‘Visit Kerala’ television commercial campaign and the popular Kerala Tourism E-Newsletter, respectively.
“Winning two awards at the highly influential PATA awards is a tremendous feat. It reflects the success Kerala Tourism’s cutting-edge marketing techniques have had in elevating the state into the top-tier of coveted destinations for the inbound tourism market,” Tourism Minister A C Moideen said.
